For Enquiry   Admission: +91-9693223405    |    Placement: +91-9771493952 

  • Apply Now
  • Download Brochure
  • Enquiry
  • Whatsapp
Chandragupt Institute of Management Patna
AICTE
NBA
AIU
IIC
AACSB_LOGO
Internal Faculty
Prof_Rajasshrie

Prof. (Dr.) Rajasshrie Pillai

PhD, Post-Doc (CER), IIT Kharagpur
Diploma in T & D, ISTD, New Delhi
rajasshrie@cimp.ac.in
Research Area
  • Information Systems
  • e-HRM
  • Strategic HRM
  • e-business
Teaching Area
  • Learning and Development
  • Performance Management
  • HR Analytics
  • Strategic HRM
  • Employee Wellness
  • Talent Acquisition
  • IT for managers
  • Information Systems
Presentations/ Publications

A. Journal Publications

  • Pillai R., Sivathanu B., Rana N.P., Preet R., Mishra A. Factors Influencing Customers’ Apparel Shopping Intention in Metaverse (2025) Journal of Computer Information Systems, 65 (2), pp. 190 – 205 (ABDC A)
  • Pillai R., Sivathanu B., Rana N.P. Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory (2025) Journal of Business Research, 190, art. no. 115219 (ABDC A and ABS)
  • Nunkoo R., Pillai R., Sivathanu B., Rana N.P. Drivers and inhibitors of consumers’ adoption of AI-driven drone food delivery services (2024) International Journal of Hospitality Management, 123, art. no. 103913 (ABDC A*/ ABS)
  • Pillai R., Preet R., Sivathanu B., Rana N.P .Assessing factors influencing intentions to use cryptocurrency payments in the hospitality sector (2024) Information Technology and People (ABDC A and ABS)
  • Pillai R., Sivathanu B., Rana N.P., Struweg I. Assessing the Determinants of Metaverse Adoption for E-Commerce Retailing (2024) Journal of Computer Information Systems
  • Pillai R., Srivastava K.B.L. Smart HRM 4.0 practices for organizational performance: the role of dynamic capabilities (2024) Benchmarking, 31 (10), pp. 3884 - 3908
  • Pillai R., Srivastava K.B.L. Smart HRM 4.0 for achieving organizational performance: a dynamic capability view perspective (2024) International Journal of Productivity and Performance Management, 73 (2), pp. 476 – 496
  • Pillai R., Sivathanu B., Metri B., Kaushik N. Students' adoption of AI-based teacher-bots (T-bots) for learning in higher education (2024) Information Technology and People, 37 (1), pp. 328 – 355(ABDC A and ABS)
  • PhD, Post-Doc (CER), IIT Kharagpur
  • Diploma in T & D, ISTD, New Delhi
  • Sivathanu B., Pillai R., Mahtta M., Gunasekaran A. All that glitters is not gold: a study of tourists' visit intention by watching deepfake destination videos (2024) Journal of Tourism Futures, 10 (2), pp. 218 – 236
  • Pillai R., Ghanghorkar Y., Sivathanu B., Algharabat R., Rana N.P. Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots (2024) Information Technology and People, 37 (1), pp. 449 – 478(ABDC A and ABS)
  • Rana N.P., Pillai R., Sivathanu B., Malik N. Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance (2024) Technovation, 135, art. no. 103064(ABDC A and ABS)
  • Sharma P., Pillai R., Sivathanu B. SwitchFix paradigm: customers’ lifestyle switch –pathway to environmental sustainability fix by leveraging sustainable personal care solutions(2023) International Journal of Business Innovation and Research, 30 (4), pp. 435 - 452
  • Sivathanu B., Pillai R., Metri B.Customers' online shopping intention by watching AI-based deepfake advertisements (2023) International Journal of Retail and Distribution Management, 51 (1), pp. 124 – 145 (ABDC A and ABS)
  • Sivathanu B., Pillai R.The effect of deepfake video advertisements on the hotel booking intention of tourists(2023) Journal of Hospitality and Tourism Insights, 6 (5), pp. 1669 - 1687
  • Pillai R., Sivathanu B.Measure what matters: descriptive and predictive metrics of HRM-pathway toward organizational performance ((2022) International Journal of Productivity and Performance Management, 71 (7), pp. 3009 - 3029
  • Pillai R., Sivathanu B., Mariani M., Rana N.P., Yang B., Dwivedi Y.K. Adoption of AI-empowered industrial robots in auto component manufacturing companies(2022) Production Planning and Control, 33 (16), pp. 1517 – 1533 (ABDC A and ABS)
  • Pillai R., Sivathanu B., Dwivedi Y.K., Shopping intention at AI-powered automated retail stores (AIPARS)(2020) Journal of Retailing and Consumer Services, 57, art. no. 102207 (ABDC A and ABS)
  • Pillai R., Sivathanu B. An empirical study on the online learning experience of MOOCs: Indian students’ perspective (2020) International Journal of Educational Management, 34 (3), pp. 586 - 609
  • Pillai R., Yadav S., Sivathanu B., Kaushik N., Goel P. Use of 4.0 (I4.0) technology in HRM: a pathway toward SHRM 4.0 and HR performance (2022) Foresight, 24 (6), pp. 708 - 727
  • Goel P., Kaushik N., Sivathanu B., Pillai R., Vikas J. Consumers’ adoption of artificial intelligence and robotics in hospitality and tourism sector: literature review and future research agenda (2022) Tourism Review, 77 (4), pp. 1081 - 1096
  • A pathway to virtual team performance in the New Normal paradigm(2022) Journal of Organizational Effectiveness, 9 (4), pp. 549 - 571
  • Sivathanu B., Pillai R.An empirical study on entrepreneurial bricolage behavior for sustainable enterprise performance of startups: Evidence from an emerging economy (2020) Journal of Entrepreneurship in Emerging Economies, 12 (1), pp. 34 - 57
  • Sivathanu B., Pillai R. talent analytics for talent management – a game changer for organizational performance (2020) International Journal of Organizational Analysis, 28 (2), pp. 457 - 473
  • Pillai R., Sivathanu B.Adoption of artificial intelligence (AI) for talent acquisition in IT/ITeS organizations(2020) Benchmarking, 27 (9), pp. 2599 - 2629
  • Pillai R., Sivathanu B. Adoption of AI-based chatbots for hospitality and tourism (2020) International Journal of Contemporary Hospitality Management, 32 (10), pp. 3199 – 3226 (ABDC A and ABS)
  • Pillai R., Sivathanu B.Adoption of internet of things (IoT) in the agriculture industry deploying the BRT framework (2020) Benchmarking, 27 (4), pp. 1341 – 1368
  • Sehrawat P., Pillai R. Implications for human resource management practice: using a neuroscientific lens (2019) Development and Learning in Organizations, 33 (4), pp. 9 - 12
  • Sivathanu B., Pillai R.Leveraging technology for talent management: Foresight for organizational performance(2019) International Journal of Sociotechnology and Knowledge Development, 11 (2), pp. 16 - 30
  • Sivathanu B., Pillai R.Smart HR 4.0 – how industry 4.0 is disrupting HR (2018) Human Resource Management International Digest, 26 (4), pp. 7 - 11
  • Pillai R., Sivathanu B. An empirical study on the adoption of M-learning apps among IT/ITeS employees (2018) Interactive Technology and Smart Education, 15 (3), pp. 182 - 204

B. Research Paper Presented at International Conferences

  • Study of Adoption of AI for Talent Management: A Modern HR for Sustainable Competitive Advantage January 30 – February 1, 2025IMPeC Conference at IIM Sambalpur
  • Stepping Towards A Sustainable Future: MSMEs’ Switching Intention of Solar Panels January 30 – February 1, 2025 IMPeC Conference at IIM Sambalpur
  • AI Disruption in Deepfake Advertisement: Its Effect on Purchase Intention December 19-21, 2024 Conference Proceedings: EMCB 2024, IIM Lucknow
  • Consumer Switching Intention to an electric vehicle -A push-pull moving framework. March 23-25, 2023 International conference of sustainable businesses, Indian Institute of Technology, Roorkee
  • Leveraging Neuroscience for Effective Change Management December 27-30, 2021 ISDSI- Global Conference 2021 Indian Institute of Management, Nagpur
  • Achieving organizational performance through Human-Robot collaboration and coordination December 27 - 30, 2021 ISDSI- Global Conference 2021 Indian Institute of Management, Nagpur Employer Branding for Recruitment in a Volatile Environment -An Empirical Study International Conference on Strategies in Volatile and Uncertain Environment for Emerging Markets Indian Institute of Technology Delhi, New Delhi
  • Use of Social media to attract and engage new Customer base January 10 -11, 2014 International Conference on Social Media & Business Management (ICSM-2014) IIM Raipur
Book / Book Chapter Publication and Edited Books
  • Deepfakes in Action: Exploring Use Cases Across Industries (Book Chapter) IGI Global
  • Sustainable Migration: Unravelling the Connections Between Urban Planning, Migration, and AI (Book Chapter), IGI Global
  • Human–Robot Coordination and Collaboration in Industry 4.0 (Book Chapter) Springer Nature
  • Digital HR: Moving Towards Digitization, Himalaya Publication
  • Future of HRM: Case studies with a strategic Perspective , Wiley Publication (Editor of Book)
  • Performance Management Handbook Himalaya Publication
  • Learning and Development Handbook Himalaya Publication
  • Reality Bytes - The Role of HR in Today’s World Vishwakarma Publication, Pune
Training and Consulting
  • PhD Development Seminar on January 16, 2024, University of Ghana, Accra, Ghana: How to Write Research Papers in High-Impact Journals. (Resource Person)
  • Conference on Digital Transformation Of Human Capital Management (HCM) In the Gulf Cooperation Council, Swiss Business School, Switzerland. How Do I Publish My Research? How Do I Select The Right Academic Journal? (Resource Person)
  • Summer Workshop 2023–24 Research in Social Sciences: Theories, Methods and Writing Skills July 12 -16, 2023 Govind Ballabh Pant Social Science Institute, Allahabad Writing Research Papers in High Impact Journal (Resource Person)
  • Summer Workshop 2023 – Research in Social Sciences: Theories, Methods and Writing Skills July 12 -16, 2023 Govind Ballabh Pant Social Science Institute, Allahabad Theories in Scientific Research (Resource Person)
  • Winter School workshop 2023 - Building Academic Writing Skills January 10-16, 2023 Govind Ballabh Pant Social Science Institute, Allahabad Structure of Research Paper (Resource Person)
  • Research Development Program (2023) for Faculty members of Undergraduate colleges in Lucknow, Pune, Pandharpur (Resource Person)
  • HR Dept. transformation consulting for various SMES and BFSI companies
  • Employee Wellness Program conducted in Various SMEs
  • Managing Employee Performance Workshop
  • MDP on HR for non-HR
  • MDP on Evidence-Based HRM with HR Analytics
Awards and Recognition
  • Received Award: Top 50 Women leaders in education in 2022 at the World Education Summit
  • Received Best Faculty in Research Award 2022
  • Best Research Paper Presentation award at IIM, Nagpur in 2021
  • Received Best Faculty Award in 2018
Membership and Services
  • Life Member National HRD Network (NHRDN), New Delhi
  • Life Member, Indian Society of Training & Development (ISTD), New Delhi
  • Editorial Board Member of the International Journal of Electronic Government Research
  • Chairman of 18th ISDSI Global Conference 2024
  • Reviewer for Reputed journals