Internal Faculty

Prof. (Dr.) Ranjani Kumari

FPM (Marketing), CIMP
PGDM (Marketing Major), IILM-GSM, Greater Noida
UGC-NET (Dec 2011)

ranjani@cimp.ac.in

Research Area

Business Model Innovation
Entrepreneurship
Green marketing
Sustainability
Consumer behaviour
Macromarketing

Teaching Area

Marketing Management
Marketing Research
Customer Relationship Management
Business Model Innovation

Presentations/ Publications

A. Publication(s) and Conference Presentation(s)

Kumari, R., & Verma, R. (2024). Examining the Role of Business Resilience and Digital Transformation Intention on Business Model Innovation in Post-Pandemic Era. In Entrepreneurship, Innovation, and Technology: A Holistic Analysis of Growth Factors (pp. 257-282). Cham: Springer Nature Switzerland (SCOPUS Indexed).
Kumari, R., Verma, R., Debata, B. R., & Ting, H. (2022). A systematic literature review on the enablers of green marketing adoption: Consumer perspective. Journal of Cleaner Production, 132852 (ABDC-A Ranking, Impact Factor-11.072).
Kumari, R., Singh, A. K., Verma, R., & Fetais, A. H. M. (2022). Enablers and Challenges for E-Health Services: A Systematic Literature Review. International Journal of Electronic Government Research (IJEGR), 18(1), 1-17 (ABDC-C Ranking).
Verma, J., Bhattacherjee, S. B., & Kumari, R. (2021). Convergence of leadership styles and organisational ambidexterity in the perspective of employee engagement: a proposed framework. International Journal of Business Competition and Growth, 7(3), 262-283.
Verma, R., Verma, J., & Kumari, R. (2022). Role of Technology Business Incubator (TBI) in Sustaining Start-Ups: The Case of Startup Incubation and Business Innovation Lab (SIBIL). In Managing Disruptions in Business (pp. 421-432). Palgrave Macmillan, Cham (SCOPUS indexed).
Verma, R., Kothapalli, G. M., & Kumari, R. (2020). B2B or B2C dilemma in maintenance industry: UrbanKare. Emerald Emerging Markets Case Studies (ABDC-C Ranking).
Kumari, R., Nigam, N., & Verma, R. (2022). Swasthika: Reworking on Marketing-Mix. In Inclusive Businesses in Developing Economies: Converging People, Profit, and Corporate Citizenship (pp. 399-407). Cham: Springer International Publishing (SCOPUS Indexed).
Kumari, R., & Verma, R. (2022). Jalkafal: Delivering Local, Fresh Fish Delicacies on a Click”, in Case Studies on Management Strategies, Human Resource and Marketing Dimensions (pp. 27-35), Bloomsbury India.
Kumari, R. (2018). Bisleri International Goes Fizzy with Mango Fonzo. The Case Centre. https://www.thecasecentre.org/products/view?id=154838
Kumari, R. (2018). Micromax’s EV Venture: A Prudent Business Strategy? The Case Centre. https://www.thecasecentre.org/products/view?id=154196

B. Conference Presentations

Presented paper titled, “Socially Responsible Marketing: Understanding evolution and progress with systematic literature review” in conference proceedings of 16th ISDSI- Global Conference 2023, held at IIM Ranchi on 26th-29th December 2023.
Presented Paper titled “ Examining the Role of Business Resilience and Digital Transformation Intention on Business Model Innovation in Post-Pandemic Era”, at SET 2023: Unveiling the invisible: Exploring New Challenges for Innovation Technology and Entrepreneurship in Education, held at Metropolitan College, Boston University, US, December 1-2, 2023.
Presented Case titled “Jalkafal: Delivering Local, Fresh Fish Delicacies on a Click”, at 12th International Conference on Management Cases (ICMC), organized by Birla Institute of Management Technology.
Presented paper titled “Understanding Role of Environmental Concern in Business Model Innovation for sustainability”, at International Conference on Sustainable Goals (ICSG 2022), organized by IIM Bodh Gaya in collaboration with CEENRG of the University of Cambridge held on 16 & 17 September 2022.
Participated in 10th AIM-AIMA Sheth Foundation Doctoral Consortium from 18th June 2022-23rd June 2022, Hosted by: Jagdish Sheth School of Management (JAGSOM).
Participated in 9th AIM-AIMA Sheth Foundation Doctoral Consortium from 25th June 2021- 30th June 2021, Hosted by: Jagdish Sheth School of Management (JAGSOM).
Participated in SERVSIG Doctoral Workshop: Developing High Impact Research Ideas on 10 June 2021 on topic “Consumer Contamination Concern and Value co-creation in personalized services”.
Presented paper titled “Impact of environmental Concern and Perceived Moral Responsibility on Ecofriendly products Purchase Intention”, at 14th Great Lakes NASMEI Marketing Conference 2020, held on 21 & 22 December 2020.
Participated in 7th Biennial INDAM Conference organized by IIM Rohtak in January 2022 with paper titled: “Understanding Factors Affecting Consumers’ Organic Buying Behavior in the context of Emerging Markets”.
Presented paper at BIT International Conclave, ICIEM 2013 on “CRM for Internal Customer”.
Presented paper at UGC Sponsored National Seminar organized by Ganga Devi Mahila College, Patna on “Social Impact of Female Literacy- Special Reference to Bihar”.

Workshops

Participated in a ten-day Faculty Development Program on Quantitative Data Analysis using R, organised by RV Institute of Management from 2nd to 11th November 2020.
Participated in a five-day Workshop on Partial Least Squares-Structural Equation Modeling (PLS-SEM) using Smart-PLS organised by Blue-Forskning Research Academy from 16th to 20th December 2020.
Participated in a five-day workshop on Data Analysis using ADANCO & Process-Macro organised by Blue-Forskning Research Academy from 12th April to 2021-18th April 2021.
Participated in a five-day workshop on Data Analysis using AMOS organised by Blue-Forskning Research Academy from 21st to 25th April 2021.
Participated in a five-day CEP on Descriptive Analytics and Data Visualization using Tableau. from 1st Feb to 5th Feb 2021.
Participated in Case Development Workshop, organized by Chandragupt Institute of Management Patna, from 4th to 5th November 2022.
Participated in Qualitative Research with ‘NVivo’ workshop with Commacad, organized from 11th to 12th February, 2023.
Participated in a 4-day hands-on webinar on “Qualitative data analysis using NVivo and Citavi” organized by Numerical Analytics Instruments Pvt. Ltd., New Delhi, held on 25th to 28th June 2024.
Participated in an e-workshop conducted on ‘Meta-analysis using Jamovi’, organized by Commacad on 30th June 2024.
Participated in the One-week Short Term Training Program (STTP) on “Transforming Education with AI: Strategies for Innovation and Engagement”- Jointly organized by Vidya Vihar Institute of Technology, Purnea, Bihar, India & RSP Science Hub, Coimbatore, Tamil Nadu, India, during September 16th-21st, 2024.
Participated in the Conference on Developmental Imperatives for Bihar: Challenges and Opportunities, organized by CIMP, Planning and Development Department (GOB) and NITI Aayog, held on 17th January 2025.

Invited Sessions

Resource person for conducting Faculty Development Programme- “One week online national workshop on Qualitative and Quantitative Research” conducted by HumanBehavtics, Private Limited, Lucknow, from 20-25 September, 2024.
Resource person for conducting Faculty Development Programme- “One week online national workshop on Qualitative and Exploratory Research” conducted by HumanBehavtics, Private Limited, Lucknow, from 21-26 July, 2024.
Resource person for conducting Faculty Development Programme- “One week online national workshop on Bibliometric, Systematic Literature Review, Meta-Analysis, and Qualitative Research” conducted by HumanBehavtics, Private Limited, Lucknow, from 12-17 July, 2024.
Resource person for conducting Faculty Development Programme on Smart-PLS, at Amity University Patna, conducted from 1st April to 5th April 2024

Management Development Programmes

Conducted sessions on Detailed Project Report Development under the Chief Minister SC/ST/EBC/Mahila/Yuva/Minority Entrepreneurship Scheme Training Programme.
Conducted sessions on Business Communication under the Chief Minister SC/ST/EBC/Mahila/Yuva/Minority Entrepreneurship Scheme Training Programme.
Conducted sessions on Marketing Research under the Chief Minister SC/ST/EBC/Mahila/Yuva/Minority Entrepreneurship Scheme Training Programme.

Projects

As Project Manager, implemented project entitled “Survey on Socio-economic Impact of Liquor Prohibition in Bihar”, Conducted by Indian Institute of Management (IIM), Ranchi.
As Research Associate, implemented the project entitled “Technical and Financial support for implementation of Bihar Swachh Vidyalaya Puraskar-a State specific Wash in Schools benchmarking system and award guideline”, conducted by CIMP.
As Research Associate, implemented the project entitled, “A market linked multi-stakeholder study to investigate the status of household handwashing practices and safely managed sanitation services (SMSS) in selected districts of Bihar”, conducted by CIMP.

Membership of Profession Bodies

ALL INDIA MANAGEMENT ASSOCIATION (AIMA)
Associate member of the International Society for Development and Sustainability (ISDS), Japan

Achievement(s)

Received First prize for The Case Centre Best Cases Award, for Case titled “Jalkafal: Delivering Local, Fresh Fish Delicacies on a Click”, at 12th International Conference on Management Cases (ICMC), organized by Birla Institute of Management Technology.