For Enquiry   Admission: +91-9693223405    |    Placement: +91-9771493952 

Internal Faculty
Prof. Priya Nath

Prof. Priya Nath

MCA (Gold Medalist)
priya.nath@cimp.ac.in
  • Emotional Artificial Intelligence
  • Artificial Intelligence
  • Customer Engagement
  • Technology Management
  • Information Systems
  • AI Tools
  • Generative AI
  • Data Science
  • Technology Management
  • Business Analytics

A. Research Paper Presented at International Conferences

  • Understanding the Role of Conversational AI in MSME Customer Support at International Conference on Management of MSMEs, IIM Amritsar and Dingman Center for Entrepreneurship, Robert H. Smith School of Business, University of Maryland, 2024
  • Innovative Applications of Artificial Intelligence in Marketing: A Comprehensive Review and Future Directions, International Society for Data Sciences and Innovation - Global (ISDSI-G), IIM Ranchi, 2023
  • A Critical Analysis of Integration of Artificial Intelligence in Education with reference to India's National Education Policy 2020, International Conference on Corporate Social Responsibility, CIMP, 2023
  • Role of Artificial Intelligence in Sustainability Revolution: Opportunities and Challenges, International Conference on Corporate Social Responsibility, CIMP, 2022

A. Book

  • Verma, R., Gangwani, K., & Nath, P. (2026). Advanced Digital Marketing: Strategic Campaign Management For Marketing Effectiveness (1st ed.) [English]. Pearson Education (978-9361591914).
  • Role of AI in CSR: Connecting SDGs with Technology for Impact, Bloomsbury Publishing, 2024 (978-93-61316-81-4)

B. Book Chapter Publication

  • A Critical Analysis of Integration of Artificial Intelligence in Education with reference to India's National Education Policy 2020, Prioritising Health, Welfare, and Sustainable Development Through CSR as a Means of Preparing for ESG, Bloomsbury Publishing, 2024 (9789361319655)
  • Role of Artificial Intelligence in Sustainability Revolution: Opportunities and Challenges, A Strategic Approach to CSR Focusing on Sustainable Development, Bloomsbury Publishing, 2023 (9789356405417)
  • Resource Person, Women-Only Workshop on “AI as a Co-Founder: Building Smarter Startups with Artificial Intelligence”, BHub, Patna, 29th May 2026
  • Trainer for One day workshop on Corporate Digital Marketing Toolkit with AI, Inspiria Knowledge Campus, Siliguri (March 2026)
  • Resource Person for Entrepreneurship Awareness Program, Government Engineering College, Sheikhpura (February 2026)
  • Resource Person for Session in How to write resume using AI tools, Patna Women’s College (February 2026)
  • Resource Person for MDP on Digital Marketing: Google Analytics & ROI Measurement – Ministry of Micro, Small & Medium Enterprises, Government of India (January 2026)
  • Resource Person for MDP on Digital Marketing: Email Marketing & Affiliate Marketing – Ministry of Micro, Small & Medium Enterprises, Government of India (January 2026)
  • Resource Person for Induction Training of DYO/AD of Mera Yuva Bharat: Practical Approach to Social Media for Maximum Reach and Use of Responsible AI – Ministry of Youth Affairs and Sports, Government of India (November 2025)
  • Resource Person for Induction Training of DYO/AD of Mera Yuva Bharat: Practical Approach to Social Media for Maximum Reach and Use of Responsible AI – Ministry of Youth Affairs and Sports, Government of India (October 2025)
  • Resource Person for Session in Conference for Mera Yuva Bharat Volunteers: Effective Use of Social Media and AI – Ministry of Youth Affairs and Sports, Government of India (September 2025)
  • Coordinator for The AI Advantage Workshop: Building ATS & AI-Ready Resumes – Chandragupt Institute of Management Patna (September 2025)
  • Resource Person for Session: Use of AI in Storytelling – Books and AI Bots – St. Karen’s Collegiate School, Bihta (June 2025)
  • Resource Person for Session Theme: “Nature and Digital” – Responsible Use of Generative AI – Indian Institute of Business Management, Patna (April 2025)
  • Resource Person for 2-Day Career Growth Bootcamp: Personality Development and Digital Presence – Darbhanga College of Engineering (April 2025)
  • Resource Person for iSaksham: Soft Skills Training Session – Chandragupt Institute of Management Patna (April 2025)
  • Resource Person for Session for Pre-Nurture Program: Branding and Marketing – TiE Patna (January 2025)
  • Resource Person for Session with BBA Students on Entrepreneurship – St. Xavier's College of Management & Technology, Patna (August 2024)
  • Program Coordinator and Trainer for Certificate Course: 100 Steps to Startup () – iSaksham and CIMP (February – May 2024)
  • Trainer for RRBM Training, Module, and Report Creation Project – CIMP and UNICEF (August 2023 – January 2024)
  • Coordinator for Bharat Pitchathon 2.0 – Headstart Network Foundation (July 2023)
  • Resource Person for Session: Email Etiquettes – BHub (March 2023)
  • Resource Person for Workshop on Building BCA Projects using C++ and SQL – B D College, PPU (March 2023)
  • Resource Person Session: How to Plan for Startups and Legal and Ethical Steps – CIMP (March 2023)
  • Resource Person 2-Day Bootcamp: Art of Storytelling and Effective Data Visualization in Pitch – BHub (March 2023)
  • Resource Person Session: Time Management – BHub (February 2023)
  • Coordinator for Bharat Pitchathon – Headstart Network Foundation (September 2022)
  • Resource Person Session: Digital Branding Strategies for Startups – CIMP-BIIF (March 2022)
  • Resource Person Session: Challenges of Women Entrepreneurs – ISM Patna (March 2022)
  • Resource Person EDP on Various Topics: Digital Marketing, Performance Management, Branding and Packaging, Digital Tools – Bihar Chief Minister’s Entrepreneurship Schemes (Mukhyamantri Udyami Yojana) (Intermittent)
  • Resource Person EDP: Digital Marketing – Bihar Khadi and Village Board (Intermittent)
  • Resource Person EDP: Digital Transformation – RAMP (World Bank-supported MSME initiative) (Intermittent)
  • Program Coordinator: TYE (TiE Young Entrepreneur) Program – TiE Patna (Ongoing)
  • Program Coordinator: Certificate in Network Management – Nettech & Xavier Institute of Management, Bhubaneswar (May 2008)
  • Program Coordinator: Certificate in Network Management – Nettech & United College of Engineering & Research, Allahabad (July 2008)
  • First Prize at CIMP, 2025 in HRNext – Innovation Challenge, Topic: Leading with Emotional AI: An Innovative Approach to Cultivate Empathy Among Leaders for Inclusive Leadership Development.
  • ‘Star Performer – Incubator’, Harbinger Excellence Awards, 2010
  • ‘Most Promising Newcomer’, Harbinger Excellence Awards, 2009
  • Top 30 in the Network Management Programme organized by IIT, Kharagpur, 2007
  • UGC-NET qualified in Computer Applications in July 2012
  • Experimental Design for High-Impact Research, 5 Day Online FDP, 11th-15th May 2026
  • Workshop on Causal Inference for Policy and Practice, Applied Quasi-Experimental Methods with Stata, December 2025
  • FDP on Research Writing and Publishing in High Impact Journals, AI-Driven Insights, CIMP, September 2025