For Enquiry   Admission: +91-9693223405    |    Placement: +91-9771493952 

  • Apply Now
  • Download Brochure
  • Enquiry
  • Whatsapp
CIMP_Header_Logo_New
AICTE
NBA
AIU
IIC
AACSB_LOGO
Internal Faculty
Prof. Sudeep Rohit

Prof. (Dr.) Sudeep Rohit

Fellow (~Ph.D.) Indian Institute of Management Tiruchirappalli
sudeep@cimp.ac.in
  • Value co-creation
  • counterfeit consumption
  • social media marketing
  • Rural Marketing
  • Digital Marketing
  • Brand Management

A. Peer-reviewed research:

  1. Prof. Sudeep Rohit’s paper titled “¬¬¬Service Marketing Mix and Customer Engagement: A Meta-Analysis” has been published by the Journal of Business Research (2025). (ABDC: A)
  2. Prof. Sudeep Rohit’s paper titled “Exploring an Alternate View of Co-Creation” has been published in the Advances in Consumer Research (2022). (ABDC: B)
  3. Prof. Sudeep Rohit’s paper titled “A Goods-Dominant – Service-Dominant Perspective of Counterfeits” has been published by the Journal of Macromarketing (2022). (ABDC: A)
  4. Prof. Sudeep Rohit’s paper titled "Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market" has been published by the Journal of Marketing Management (2021). (ABDC: A)

B. Manuscripts under revision

  1. A Meta-Analysis of Marketing Communications Effectiveness (European Journal of Marketing; R2 invited)

C. Research papers selected/presented at international conferences

  1. “Exploring an Alternative View of Co-creation” Association of Consumer Research (ACR) 2022 Conference, Denver, Colorado, USA
  2. “Luxury Brand Counterfeits and their Original Counterparts: Effects of Dual Ownership” Society for Marketing Advances conference 2022, Charlotte, NC, USA
  3. “Value Co-Creation at the BoP: Beneficiary Roles in Policy-Based Healthcare Service Delivery” American Marketing Association (AMA) Summer Conference, Virtual, 2020.

D. Reviewer for Journals/Conferences

  1. Reviewer, Journal of Product and Brand Management
  2. Reviewer, International Journal of Consumer Studies
  3. Reviewer, Indian Institute of Management Tiruchirappalli journal
  4. Reviewer, Winter American Marketing Association Conference 2024
  5. Reviewer, International Conference on Information Systems, 2023
  6. Reviewer, Society for Marketing Advances Conference 2022
  7. Session chair, ISMD conference, Indian Institute of Management Tiruchirappalli (December 2021)
  8. Reviewer, Summer American Marketing Association conference 2021, 2022
  9. Reviewer, IFIP WG8.6 2020 conference
  10. Reviewer, Academy of Marketing Science World Marketing Congress 2020
  • Rohit, Sudeep and Suresh Paul Antony* “A Value in Use Perspective of Counterfeits”Australia and New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia, December 2018.
  • Rohit, Sudeep* and Suresh Paul Antony, “The Yin and the Yang: A Value in Use Perspective of Counterfeits”,Society for Marketing Advances Conference (SMA), Florida, USA, November 2018.
  • Som, Anirban and Sudeep Rohit,* “The Effect of Regulatory Focus in the Context of Moral Licensing and Moral Consistency”, Society for Marketing Advances Conference (SMA), Florida, USA, November 2018
  • Rohit, Sudeep and Mayank Kumar, “Service-Dominant Logic and Value Co-Creation: “(How) Does ‘Phenomenological Hermeneutic’ Matter?”, North American Society for Marketing Education in India (NASMEI) Conference, Manamai, India, December 2017.