Rohit, Sudeep and Suresh Paul Antony* “A Value in Use Perspective of Counterfeits”Australia and New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia, December 2018.
Rohit, Sudeep* and Suresh Paul Antony, “The Yin and the Yang: A Value in Use Perspective of Counterfeits”,Society for Marketing Advances Conference (SMA), Florida, USA, November 2018.
Som, Anirban and Sudeep Rohit,* “The Effect of Regulatory Focus in the Context of Moral Licensing and Moral Consistency”, Society for Marketing Advances Conference (SMA), Florida, USA, November 2018
Rohit, Sudeep and Mayank Kumar, “Service-Dominant Logic and Value Co-Creation: “(How) Does ‘Phenomenological Hermeneutic’ Matter?”, North American Society for Marketing Education in India (NASMEI) Conference, Manamai, India, December 2017.
